Monday, February 25

Creative Briefs

On Monday, February 25, we started our concept development class by playing a very funny game. Our teacher Jimmy asked us to set like a circle, and then he describes the game that we had to play. That game was very complicate to be explained but basically we had to pass thru the conversation and listen carefully to the person next to us. I enjoyed that game and I had really fun playing it. We had to pass the word by different tone. For example, if it was a question we have to make it like a question by our voice and the way that we said. The word went back and fort between the students with different tone. That was a fun game, but behind that game was an important lesson that a designer should pay attention to their clients and make sure that he or she gets the right point. He or she has to ask the massage and goal many times and define them by their words to the client to make sure that they understand their clients. Also, the tone and the voice are important. You might say the same word by different tone that could change the meaning of the word.

The next thing that we did was talking about the creative briefs. Jimmy showed us many different ways of doing that, but the idea was similar just the way of explaining and defining was different. That was really new thing that I learned about; I haven’t seen creative brief before, and I had no idea what they are used for. Jimmy mentioned that writing the main thing of the project is a good way of understanding it and by showing it to the client you make sure that you get the client’s points and ideas. Furthermore, it is a contract that could save the designer from future complains.