Culture, History and Elements in Design
The job of each designer is to
communicate visually with audiences by transferring their thoughts and ideas
through some pictures, drawings, graphs, logos and designs. Visual communication
is very interesting, but is very tough because one wrong decision and using a wrong
element could change the massage of the design. The massage that each design
and logo gives to the viewers should be clear and understandable. Graphic
design is being used in almost all type of businesses and companies to
introduce themselves and their products. Each designer should pay attention to
many different aspect and details, such as culture, history and elements before
they start designing something, and while they are doing it.
Culture and communities are one of
the most important elements in the design field. Each designer should know and
learn the culture of that country that he or she wants to make a design for
them. For example, according to Sunook Parks a designer, there are huge
differences of thoughts, life and beliefs between cultures. Korean’s beliefs,
thoughts, ideas, and activities are totally different than the USA’s people.
For example, Korean people believe that they have to work together and be part
of a group, but Americans like to be individual and separate. Therefore,
designers should study and know the culture of the people that they have to
work with them. A design that can work and well communicate with people in the
one country or culture might not be useful in other ones.
The other important information that
designers should know and explore is the history of the brand. Research is very
important part of designing; designers should know where the core of the
company and factory came from, then where they are and the last thing where
they are going to. Present connect the past and the future and the direction of
each company. Designers should get so close to the brand and company that they
have to feel them, see them, and hear them to make a very successful logo,
design or advertising. For example for designing a “Timberland” shoe logo
designers have to know that those shoes are for hiking and they should be
strong, but comfortable, so they have to describe those adjectives that matches
the brand to the logo and advertises. Obviously the logo that designers make
for the Timberland shoes would be totally different that a logo of the bakery,
because the bakery gives the soft, sweet, and delicious feeling to the audiences.
Therefore the feeling and connection between the audiences to the brand is very
important. Designers can also look back and find out the history of the design
that each brand had before, so they can realize what kind of ideas and theory
worked and didn’t work in the past and why. They can work on the ideas of past to
develop and make them to work and communicate better because society likes to
see changes and new things every year or every few years. According to Sunook
Parks, each company has core, emotion and signature that when people see a
signature of the band they go back to the core. A brand is a life form which
resembles the owner and shows the relationship of the brand with customers. Confusion
of what to make or design could happen to designers when they don’t know and
didn’t understand their clients. Therefore, designers have to write about their
clients before drawing something.
The
other important things in design are the elements, such as colors, patterns,
fonts and icons. Many brands are being recognized just by their colors or font
styles. Colors could attract the eyes and get the viewers’ attention or change
their mood and feelings. The choosing of color could change the massage of the
brand and could also change the company’s chance of success. The color that
designers choose for a brand logo it has to show the emotion and feeling of the
brand. Furthermore, font is one of the powerful elements of the design that can
introduce the brand and show the mood and feeling of the brand and the viewer
make their decisions about the product of the brand based on the font that they
choose. Logo is the symbols of the brand that could introduce the brand and
gives much information about the band and their products to audiences. The logo
is like a signature of the brand that could visually communicate with people
about the quality and style of the products that each brand has.
In conclusion, targets of all
companies are to get the attention of the people and introduce themselves and
their products to them. The successful companies are the companies that have a
successful design group that could make an effective and powerful design of the
logo and advertising. To make an attractive and influential logo and
advertising designers need to know about the culture of the people who they
will work with them because each culture and country have their own believes,
attitudes and ideas that could be different than others. the history of the
brand has huge influence on the logos and products that designers job is to research
about them before starting to draw something because without knowing your clients
perfectly they will be a confusion of what will work or what won’t. The other
thing that is valuable in each design of the bard is the elements that are used
in a design. The color and font that are used in a design or a logo for the
companies have huge influence on the viewers and customers and they can change
the customers and viewers moods and feelings. Furthermore, logo which is the
signature of the brand presents the companies quality and products differently.
These all aspects and many other things have to get together to have a
successful design and logo for a company and keep the company on attention of audiences.
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